- color increases brand recognition by up to 80 percent.
- color improves readership as much as 40 percent.
- color accelerates learning from 55 to 78 percent.
- color increases comprehension by 73 percent.
- color ads are read up to 42 percent more than similar ads in black and white.
- color can be up to 85 percent of the reason people decide to buy.
The article concludes by pointing to the following useful links on color:
- Color and psychology http://psychology.about.com/od/sensationandperception/a/colorpsych.htm
- Color and marketing http://www.precisionintermedia.com/color.html
- Color and culture http://www.sibagraphics.com/colour.php
- Color dedicated websites: colormatters.com, colourlovers
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