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Wednesday, April 2, 2008

Importance of in Online Marketing

According to Social Media Optimization:

Digg is the most popular and notable of the social bookmarking sites. Quantcast estimates that that Digg has about 25 million unique visitors a month.

  • Digg attracts more users than all the other social bookmarking sites combined.
  • Digg’s demographics have hanged as it has become more popular (mainstream). (... the typical social bookmarking site user is male, between the ages of 35-54 with a household income of $60k or more a year.)
  • Social media topics that do well on Digg include interesting photos, anything anti-Microsoft and lists (top 10, etc).

If you are trying to reach this audience, then you have to include Digg in your marketing efforts, simply because the audience is so large, relative to everyone else in this space.

1 comment:

indexurl said...

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social media optimization